Privacy Policy

PRIVACY STATEMENT

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE DATA CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how your personal data is handled when using our website. Personal data means any data by which you can be personally identified.

1.2 The data controller for the data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Shop Name. The data controller is the natural or legal person who, either alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the data controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the “https://” prefix and the lock symbol in your browser’s address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

For purely informational use of our website—that is, when you do not register or otherwise transmit information to us—we only collect the data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data which are technically necessary to display the website for you:

  • The website you visited
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/referrer from which you reached the page
  • Browser used
  • Operating system used
  • IP address used (if applicable, in anonymized form)

The processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. There is no transfer or other use of this data. However, we reserve the right to retrospectively review the server log files should there be concrete indications of unlawful use.

3) COOKIES

To make your visit to our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session—that is, after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain individual user information (such as browser and location data as well as IP address values) to varying extents. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

In some cases, the cookies serve to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If individual cookies implemented by us also process personal data, the processing is carried out in accordance with Art. 6(1)(b) GDPR for the performance of a contract or according to Art. 6(1)(f) GDPR to safeguard our legitimate interest in ensuring the optimal functionality of the website as well as a customer-friendly and effective design of your visit.

Under certain circumstances, we work with advertising partners who help us make our online offering more interesting for you. For this purpose, cookies from partner companies (third-party cookies) will also be stored on your hard drive when you visit our website. If we work with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected in the following paragraphs.

Please note that you can configure your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude cookies in certain cases or generally. Each browser manages cookie settings differently. Instructions on how to change your cookie settings can be found in the help menu of each browser. You can find these for the respective browsers at the following links:

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACT

When you contact us (e.g., via the contact form or by email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective form. These data are stored and used solely for the purpose of answering your inquiry or for contacting you and for the related technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your inquiry in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted after your inquiry has been fully processed, i.e., when the matter at hand appears to be conclusively resolved and provided that no legal retention obligations exist.

5) DATA PROCESSING WHEN CREATING A CUSTOMER ACCOUNT AND FOR CONTRACT EXECUTION

In accordance with Art. 6(1)(b) GDPR, personal data will continue to be collected and processed when you provide us with such data for the execution of a contract or when you open a customer account. The data collected can be seen from the respective input forms. You may delete your customer account at any time by sending a message to the address of the data controller mentioned above. We store and use the data you provide for contract execution. After full execution of the contract or deletion of your customer account, your data will be blocked in consideration of tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we reserve a legally permitted further use of the data, about which we will inform you below.

6) USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Subscription to our Email Newsletter

When you subscribe to our email newsletter, we will regularly send you information about our offers. The only required information for the newsletter is your email address. Providing any additional data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you a newsletter if you have explicitly confirmed that you consent to receive it. We will then send you a confirmation email in which you are asked to confirm by clicking on the appropriate link that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6(1)(a) GDPR. When you subscribe to the newsletter, we store your IP address registered by your Internet Service Provider (ISP) as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data collected during the newsletter subscription is used exclusively for the purpose of promotional contact via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the data controller mentioned at the beginning. After unsubscribing, your email address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data usage as permitted by law, about which we will inform you in this statement.

6.2 Sending the Email Newsletter to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to send you regular offers for similar goods or services from our assortment by email. For this purpose, no separate consent is required from you. The data processing is based solely on our legitimate interest in personalized direct marketing in accordance with Art. 6(1)(f) GDPR. If you initially object to the use of your email address for this purpose, we will not send you such emails. You are entitled to object to the use of your email address for the above-mentioned advertising purpose at any time with effect for the future by notifying the data controller named at the beginning. In doing so, only transmission costs according to the basic rates will be incurred. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

7) DATA PROCESSING FOR ORDER EXECUTION

7.1 The personal data we collect is forwarded, as part of contract execution, to the shipping company commissioned for the delivery, insofar as this is necessary for the delivery of the goods. We forward your payment data, as part of the payment process, to the commissioned credit institution, insofar as this is necessary for processing the payment. If payment service providers are used, we explicitly inform you about this below. The legal basis for the data transfer is Art. 6(1)(b) GDPR.

7.2 Use of Payment Service Providers

  • PayPal
    For payments via PayPal, credit card via PayPal, direct debit via PayPal, or—if offered—“purchase on account” or “installment payment” via PayPal, we forward your payment data during the payment process to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”). The data transfer is carried out in accordance with Art. 6(1)(b) GDPR and only to the extent necessary for the payment processing.

    For the payment methods credit card via PayPal, direct debit via PayPal, or—if offered—“purchase on account” or “installment payment” via PayPal, PayPal reserves the right to perform a credit check. For this purpose, your payment data may, if necessary, be forwarded to credit bureaus in accordance with Art. 6(1)(f) GDPR on the basis of PayPal’s legitimate interest in determining your creditworthiness. The result of the credit check, regarding the statistical probability of payment defaults, is used by PayPal for the purpose of deciding on the provision of the respective payment method. The credit check may include probability values (so-called score values). If score values are incorporated into the credit check result, they are based on a scientifically recognized mathematical-statistical procedure. Among other data, address data are used in the calculation of the score values. For further data protection information, including details on the credit bureaus used, please refer to PayPal’s Privacy Policy:
    https://www.paypal.com/de/webapps/mpp/ua/privacy-full

    You may object to this processing of your data at any time by sending a message to PayPal. However, PayPal may remain entitled to process your personal data if this is necessary for the contractual payment processing.

  • SOFORT
    If you select the payment method “SOFORT”, the payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “SOFORT”), to which we forward the information provided by you during the order process along with the information about your order in accordance with Art. 6(1)(b) GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data is made solely for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. You can find further information about SOFORT’s data protection provisions at:
    https://www.klarna.com/sofort/datenschutz

8) CONTACT FOR REVIEW REMINDERS

Own Review Reminder (not sent by a customer review system)

We use your email address to send you a one-time reminder to leave a review of your order for the review system we use, provided that you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR during or after your order.
You may revoke your consent at any time by sending a message to the data controller responsible for the data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution

Additional customs clearance costs and/or import duties are not included in the price and are borne by the customer.

Our website uses so-called social plugins (“plugins”) of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”).

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are embedded in the page using an HTML link. This method ensures that when a page of our website containing such buttons is called up, no connection is established with Facebook’s servers. If you click on the button, a new browser window will open and load the Facebook page on which you (possibly after entering your login data) can interact with the plugins.

Facebook Inc., based in the USA, is certified under the U.S.-European Data Protection Shield, which ensures compliance with the level of data protection applicable in the EU.

For details on the purpose and scope of the data collection, further processing and use of data by Facebook, as well as your rights and options to protect your privacy, please refer to Facebook’s Privacy Notice:
https://www.facebook.com/policy.php

9.2 Google+ Plugins as a Shariff Solution

Our website uses so-called social plugins (“plugins”) of the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are embedded in the page using an HTML link. This ensures that when a page of our website containing such buttons is called up, no connection is established with Google+ servers. If you click on the button, a new browser window will open and load the Google+ page on which you (possibly after entering your login data) can interact with the plugins.

Google LLC, based in the USA, is certified under the U.S.-European Data Protection Shield, which guarantees compliance with the level of data protection applicable in the EU.

For details on the purpose and scope of the data collection, further processing and use of data by Google, as well as your rights and options to protect your privacy, please refer to Google’s Privacy Notice:
https://www.google.com/intl/de/policies/privacy/

9.3 Instagram Plugin as a Shariff Solution

Our website uses so-called social plugins (“plugins”) of the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”).

To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are embedded in the page using an HTML link. This ensures that when a page of our website containing such buttons is loaded, no connection is established with Instagram’s servers. If you click on the button, a new browser window will open and load the Instagram page on which you (possibly after entering your login data) can interact with the plugins.

Instagram LLC, based in the USA, is certified under the U.S.-European Data Protection Shield, which guarantees compliance with the level of data protection applicable in the EU.

For details on the purpose and scope of the data collection, further processing and use of data by Instagram, as well as your rights and options to protect your privacy, please refer to Instagram’s Privacy Notice:
https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“DoubleClick”).

DoubleClick uses cookies to serve relevant ads to users, improve campaign performance reports, or to avoid showing the same ad to a user multiple times. Through a cookie ID, Google records which ads are displayed in which browser and can prevent multiple displays. The processing is carried out on the basis of our legitimate interest in optimally marketing our website in accordance with Art. 6(1)(f) GDPR.

In addition, DoubleClick may use cookie IDs to capture so-called conversions that are related to ad requests. This is, for example, the case when a user sees a DoubleClick ad and later visits the advertiser’s website with the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain personal data.

Because of the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence over the scope and further use of the data collected by Google through the use of this tool and therefore inform you as follows: By embedding DoubleClick, Google receives the information that you have accessed the corresponding part of our website or have clicked on one of our ads. If you are registered with a Google service during your visit, Google may associate the visit with your account. Even if you are not registered with Google or not logged in, there is the possibility that the provider obtains and stores your IP address.

If you wish to opt out of this tracking process, you can disable cookies for conversion tracking by configuring your browser to block cookies from the domain www.googleadservices.com,
https://www.google.de/settings/ads,
noting that this setting will be deleted if you clear your cookies. Alternatively, you can inform yourself and adjust your settings regarding cookie placement via the Digital Advertising Alliance at www.aboutads.info. Finally, you can configure your browser to be informed about the placement of cookies and decide individually whether to accept them or to exclude cookies in certain cases or generally. Please note that if you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the U.S.-European Data Protection Shield, which guarantees compliance with the level of data protection applicable in the EU.

For further information on the privacy provisions of DoubleClick by Google, please visit:
https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program “Google AdWords” and, within the framework of Google AdWords, the conversion tracking service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use Google AdWords to draw attention to our attractive offers on external websites using advertising media (so-called Google AdWords). In relation to the data from the advertising campaigns, we can determine how successful the individual advertising measures are. This enables us to show you ads that are of interest to you, to make our website more interesting for you, and to achieve a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on a Google AdWords ad. Cookies are small text files that are stored on your computer system. These cookies typically lose their validity after 30 days and do not serve for personal identification. If a user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google AdWords customer receives a different cookie. Thus, cookies cannot be tracked across AdWords customers’ websites. The information obtained with the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged for conversion tracking. However, they do not receive any information by which users can be personally identified. If you do not wish to participate in the tracking, you can block this use by disabling the Google Conversion Tracking cookie via your browser’s user settings. In that case, you will not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in optimally marketing our website in accordance with Art. 6(1)(f) GDPR.

Google LLC, based in the USA, is certified under the U.S.-European Data Protection Shield, which guarantees compliance with the level of data protection applicable in the EU.

For further information about Google’s privacy policies, please visit:
https://www.google.de/policies/privacy/

You can permanently disable cookies for ad purposes by adjusting your browser software settings to prevent cookies from being stored or by downloading and installing the browser plug-in available at:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be or may be only partially available if you disable the use of cookies.

11) WEB ANALYTICS SERVICES

Google (Universal) Analytics

  • Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called “cookies”, which are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to and stored on a Google server in the USA.

This website uses Google Analytics exclusively with the extension “_anonymizeIp()”, which ensures the anonymization of your IP address by truncation and excludes direct personal reference. Through this extension, your IP address is shortened by Google within EU member states or other contracting states of the European Economic Area before being transmitted to a Google server in the USA only in exceptional cases. In these exceptional cases, the processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide other services related to website and internet usage to us. The IP address transmitted from your browser as part of Google Analytics is not merged with other data from Google.

You can prevent the storage of cookies by configuring your browser software; however, please note that in this case you may not be able to use all functions of this website fully. You can also prevent the collection of data generated by the cookie (including your IP address) related to your use of the website by Google and the processing of this data by Google by downloading and installing the browser plug-in available at:
https://tools.google.com/dlpage/gaoptout?hl=de

Alternatively, within mobile device browsers, please click the following link to set an opt-out cookie that will prevent the future collection of data by Google Analytics on this website (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again):
Disable Google Analytics

Google LLC, based in the USA, is certified under the U.S.-European Data Protection Shield, which guarantees compliance with the level of data protection applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor flows, which is conducted via a user-ID. When a page is first accessed, the user is assigned a unique, permanent, and anonymized ID that is set across devices. This enables interaction data from different devices and sessions to be assigned to a single user. The user-ID does not contain personal data and does not transmit such data to Google.

You may object to the collection and storage of data via the user-ID at any time with effect for the future. To do so, you must disable Google Analytics on all systems you use (e.g., in another browser or on your mobile device). You can disable it using the browser plug-in provided by Google (https://tools.google.com/dlpage/gaoptout?hl=de). Alternatively, within mobile browsers, please click the following link to set an opt-out cookie that will prevent future data collection by Google Analytics on this website (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies, you must click this link again):
Disable Google Analytics

Further information on Universal Analytics can be found here:
https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12) RETARGETING/ REMARKETING/ RECOMMENDATION ADVERTISING

Facebook Custom Audience via the Pixel Method
This website uses the “Facebook Pixel” of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). In the event of explicit consent, this can be used to track users’ behavior after they have seen or clicked on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help optimize future advertising measures.
The data collected is anonymous for us and does not allow conclusions to be drawn about the identity of the users. However, Facebook stores and processes the data, so that a connection to the respective user profile is possible and Facebook may use the data for its own advertising purposes in accordance with the Facebook Data Use Policy (https://www.facebook.com/about/privacy/).

You can enable Facebook and its partners to display advertisements on and off Facebook. For this purpose, a cookie may also be stored on your computer. These processing operations are carried out solely upon explicit consent in accordance with Art. 6(1)(a) GDPR.
Consent to the use of the Facebook Pixel may only be given by users who are older than 13 years. If you are younger, please ask your legal guardians for permission.

Facebook Inc., based in the USA, is certified under the U.S.-European Data Protection Shield, which guarantees compliance with the level of data protection applicable in the EU.

To disable the use of cookies on your computer, you can configure your browser so that no cookies are stored on your computer in the future or that already stored cookies are deleted. However, disabling all cookies may mean that some functions on our websites can no longer be performed. You can also disable the use of cookies by third parties such as Facebook on the following website of the Digital Advertising Alliance:
https://www.aboutads.info/choices/

Google AdWords Remarketing
Our website uses the functions of Google AdWords Remarketing; with this, we advertise this website in Google search results as well as on third-party websites.
The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google sets a cookie in your device’s browser, which automatically enables interest-based advertising through a pseudonymous cookie ID based on the pages you visit. The processing is carried out on the basis of our legitimate interest in optimally marketing our website in accordance with Art. 6(1)(f) GDPR.
Any further data processing only takes place if you have consented to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads you view on the web. If you are logged into Google during your visit to our website, Google uses your data in conjunction with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked with Google Analytics data by Google in order to form audiences.
You can permanently disable the setting of cookies for advertising purposes by downloading and installing the browser plug-in available at:
https://www.google.com/settings/ads/onweb/
Alternatively, you can obtain information about the setting of cookies and adjust your settings via the Digital Advertising Alliance at www.aboutads.info. Finally, you can configure your browser to be informed about the placement of cookies and decide individually whether to accept them or to exclude cookies in certain cases or generally. If you do not accept cookies, the functionality of our website may be limited.
Google LLC, based in the USA, is certified under the U.S.-European Data Protection Shield, which guarantees compliance with the level of data protection applicable in the EU.

For further information and the privacy policies regarding advertising and Google, please visit:
https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT

13.1 The applicable data protection law grants you comprehensive rights as a data subject in relation to the processing of your personal data by the data controller (rights of access and intervention), which we inform you about below:

  • Right of Access (Art. 15 GDPR): You have, in particular, the right to obtain information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage duration or the criteria used to determine the storage period, the existence of a right to rectification, deletion, or restriction of the processing, the right to object to the processing, the right to lodge a complaint with a supervisory authority, the source of your data if it was not collected from you by us, the existence of automated decision-making including profiling and, where applicable, meaningful information about the logic involved and the significance and envisaged consequences of such processing, as well as your right to be informed about what guarantees in accordance with Art. 46 GDPR exist when transferring your data to third countries;
  • Right to Rectification (Art. 16 GDPR): You have the right to have any inaccurate or incomplete data concerning you corrected without delay.
  • Right to Erasure (Art. 17 GDPR): You have the right to request the deletion of your personal data provided that the conditions of Art. 17(1) GDPR are met. However, this right does not exist if the processing is necessary for exercising the right to freedom of expression and information, to comply with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.
  • Right to Restriction of Processing (Art. 18 GDPR): You have the right to request the restriction of the processing of your personal data while the disputed accuracy of your data is verified, if you refuse the deletion of your data due to unlawful processing and instead request restriction, if you need your data for the establishment, exercise, or defense of legal claims after we no longer require it for the intended purpose, or if you have objected on grounds related to your particular situation, as long as it has not been determined whether our legitimate interests outweigh your interests.
  • Right to Notification (Art. 19 GDPR): If you have asserted your right to rectification, deletion, or restriction of processing against the data controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed about such rectification or deletion of the data or restriction of the processing, unless this is impossible or involves disproportionate effort. You are entitled to be informed about these recipients.
  • Right to Data Portability (Art. 20 GDPR): You have the right to receive your personal data, which you have provided to us, in a structured, commonly used, and machine-readable format or to request that it be transferred to another data controller, insofar as this is technically feasible.
  • Right to Withdraw Consent (Art. 7(3) GDPR): You have the right to withdraw your consent to the processing of your data at any time with effect for the future. In the event of withdrawal, we will delete the affected data immediately, provided that further processing is not based on another legal basis.
  • Right to Complain (Art. 77 GDPR): If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, particularly in the member state of your residence, your workplace, or the location of the alleged violation, without prejudice to any other administrative or judicial remedies available.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERWHELMING LEGITIMATE INTEREST AFTER A BALANCE OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE THE PROCESSING OF THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING PROTECTIVE REASONS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING PURPOSES. UPON EXERCISING YOUR RIGHT OF OBJECTION, WE WILL CEASE THE PROCESSING OF THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of storage of personal data is determined by the respective legal retention period (e.g., commercial and tax-related retention periods). After the period has expired, the corresponding data will be routinely deleted, provided that it is no longer required for contract fulfillment or contract initiation and/or we no longer have a legitimate interest in further storage.

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